Recent campaign work

Objective: Refresh Hinge Health’s Open Enrollment HR toolkit with updated deliverables that communicate program value, new features, and $0 cost benefit to drive new member enrollment at scale.

Audience: HR/benefits teams who will use the toolkit and eligible employees/members who will see the assets and enroll in Hinge Health.

Content strategy: Develop a cohesive promotional toolkit that cuts through the noise of open enrollment season with clear program education, relatable social proof, and simple QR/URL CTAs that drive members from awareness to enrollment.

Results: coming soon!

Objective: Encourage Hinge Health members to complete 10 ET sessions in 2 weeks during a New Year “fresh start” window.

Challenge: Member engagement drops over the holiday break, and it can take a while to rebuild exercise habits.

Audience: Active and inactive members.

Content strategy: Deliver motivating, “fresh start” messaging that aligns with the start of the new year across email, SMS/push, mail, and in‑app experiences that empowers members to restart healthy exercise habits after the holiday break with the New Year’s Movement challenge.

Results: coming soon!

Objective: Increase the percentage of “tire kicker” members who reach habit point (6 sessions in 2 weeks) through a supportive email and SMS series in their first 30 days of joining Hinge Health.

Challenge: 

• Tire kickers (27% of users) churn early due to low perceived value, limited personalization, and lack of early payoff.​
• This segment has higher anxiety/depression and often no mental model for physical therapy, making habit-building harder.

Audience: Hinge Health members who've started their program, but have done fewer than six exercise sessions in the first two weeks of joining.  

Content strategy: Create a warm, emotionally supportive, and personalized email and SMS touch points that clarify what progress looks like, highlight Hinge Health’s flexibility and personalization, and guide tire-kickers toward small, achievable steps so more of them reach habit point and stay engaged through week four.

Results: coming soon!

Objective: Reengage inactive Hinge Health members through quarterly “health check-in” touch points to increase the likelihood they restart their program when pain changes or returns. 

Challenge: Lapsed members churn for different reasons (timing, “HH worked,” medical issues, or perceived lack of benefit), making a single generic win back message ineffective.

Audience: Churned members who have been inactive for at least 8 weeks.

Content strategy: Implement supportive, value-driven check-in communications to churned members on a quarterly cadence with personalized resources to position Hinge Health as a flexible, always-there partner when pain flares or new issues arise. 

Results: coming soon!